Will the show go on? Survey says no.

In recent days we’ve seen Broadway shuttered through early September and now a recent global study of nearly 12,000 consumers indicated that 64% will return to live theater slowly or not at all.

Global Consumer Trends – The New Normal is an exhaustive study recently undertaken to examine the future we are all facing.
Some highlights from the study include:

• Prior to the pandemic, four out of five used to attend some form of live entertainment event and one third attended live theater.
• Since the pandemic started, 14% live streamed theater productions.
• France, Germany and Italy are the most eager countries to recapture the live experience of entertainment as soon as possible. 

Read the full study here.