Pauline Adamek
Witty, hilarious, slightly disturbing, mind-boggling…
While some people opt to avoid advertising if they can (leaving the room to make a cup of tea, fast-forwarding through them, arriving at the cinema late) many people go out of their way to watch those expensive and beautifully crafted mini-movies we know as filmed advertisements.
Now you can enjoy an entire evening of distinctive, entertaining and stunning advertising gathered from around the globe, including North and South America, Eastern Europe, Asia and Africa.
The International Advertising Cinema Festival sensation The Night of the Ad Eaters®, makes its debut in Los Angeles. The World’s best and most entertaining filmed commercials will be showcased for *One Night Only* at the American Cinematheque’s Egyptian Theatre in Hollywood on Friday, May 31, 2013, 7:30pm.
These classic and contemporary spots offer something for everyone, with both celebrities and ordinary Joes hawking everything from cars and clothing to booze and sex in a riotous cavalcade of commerce.
Created, produced and presented by Jean Marie Boursicot for more than 30 years, The Night of the Ad Eaters® features the world’s best, creative and jaw-dropping commercials from amongst 60 different nationalities presented on the big screen.
A special three-hour edition of the International Advertising Cinema Festival will be showcased at the Egyptian Theatre for one night only, featuring hundreds of amazing, entertaining commercials from 40 countries.
The Los Angeles program will include: ‘Singing America’ (popular songs in commercials produced in the USA); some of our favorite stars featured in commercials; New York in commercials; selected European commercials; Pepsi commercials from different countries; Parisienne cigarette commercials shot by the world’s best film directors, selected commercials from Great Britain, and cinematic blockbusters in commercials.
Presented in two parts, there will be a complimentary filmgoer wine reception during intermission.
A one night only annual event with an enormous cult following internationally, The Night of the Ad Eaters®, is now heralded in more than in more than 100 cities in 40 countries worldwide including Tokyo, Paris, Moscow, Milan, Santiago de Chile, Beirut, Mexico City, Lisbon, Hong Kong and Geneva, attracting more than 300,000 enthusiasts.
Handpicked by AdEaters founder Boursicot from his own vast personal archive—avoiding repetition and familiarity—the ads are amazing, intriguing, shocking, and funny, representing the vitality, creativity, passion and trends present in the world of advertising from around the globe, in this riotous cavalcade of commerce. Based on a language shared by all, no subtitles are necessary for The Night of the Ad Eaters®, as they transcend all linguistic and cultural differences.
Gwen Deglise, film curator and programmer for the American Cinematheque in Hollywood, comments: “The American Cinematheque is proud to present the first edition of this unique cultural program in Los Angeles at the Egyptian Theatre, and we anticipate that local audiences will enjoy it as much as audiences have all over the world.”
Araz Mamet, CEO of Amaze Pictures, the Los Angeles producer of The Night of the Ad Eaters®, states: “This unique festival created for Los Angeles will offer ads never before seen in the U.S., classic and contemporary spots, and something for everyone. ”
Sponsors for the Los Angeles edition include The American Cinematheque, United Nations Development Program and Glocalcast.com. Partners include the Los Angeles Film School.
American Cinematheque’s Egyptian Theatre.
6712 Hollywood Boulevard
Hollywood, CA 90028
Friday, May 31, 2013
7:30pm.
Tickets:
$15.00 General Admission
$13.00 Students/Seniors
$11.00 Members.
Tickets are available for pre-purchase here or from the American Cinematheque website here.
SCHEDULE:
Part 1 (60 mins)
1. “Singing America”
Popular songs in commercials produced in the USA.
2. “New York in Ads”
3. “Selected European Ads”
Part 2 (120 mins)
1. “Pepsi Ads”
From various eras and countries
2. “STAR WARS Themed Ads”
3. “Selected Ads From Great Britain
4. “World’s Best Directors Making Ads For Parisienne Cigarettes”
Including commercials from Jean-Luc Godard, David Lynch, Bakhtigar Khoudoynazarov, Giuseppe Tornatore, Emir Kusturica, Roman Polanski, Wim Wenders, Robert Altman, and the Coen Brothers!
5. “Movie Stars In Ads”
Stars in the commericals include:
Charlie Chaplin, Ziyi Zhang, Kim Basinger, Brad Pitt, Sean Connery, Pierce Brosnan, Jean Reno, George Clooney, Sharon Stone, Harrison Ford, Jackie Chan, Val Kilmer, Catherine Deneuve, Clive Owen, Gerard Depardieu, Hugh Laurie, Uma Thurman, Richard Gere, Leonardo DiCaprio, Melanie Griffith, Dustin Hoffman, Mickey Rooney, Tommy Tune, Paul Newman, Monica Bellucci, and Jack Black.
There will be a 30-minute intermission between parts 1 and 2 with a reception for all ticket holders.
About American Cinematheque
Established in 1981, the American Cinematheque is a 501 C 3 non-profit viewer-supported film exhibition and cultural organization dedicated to the celebration of the Moving Picture in all of its forms. At the Egyptian Theatre, the Cinematheque presents daily film and video programming which ranges from the classics of American and international cinema to new independent films and digital work. Exhibition of rare works, special and rare prints, etc., combined with fascinating post-screening discussions with the filmmakers who created the work, are a Cinematheque tradition that keep audiences coming back for once-in-a-lifetime cinema experiences. The American Cinematheque renovated and reopened (on Dec. 4, 1998) the historic 1922 Hollywood Egyptian Theatre. This includes a state-of-the-art 616-seat theatre housed within Sid Grauman’s first grand movie palace on Hollywood Boulevard. The exotic courtyard is fully restored to its 1922 grandeur. The Egyptian was the home of the very first Hollywood movie premiere in 1922. In January 2005 the American Cinematheque expanded its programming to the 1940 Aero Theatre on Montana Avenue in Santa Monica.
About The Cinematheque Jean Marie Boursicot:
The Cinematheque Jean Marie Boursicot is the biggest and only film library in the world dedicated to TV and cinema commercials.
At first, Jean Marie Boursicot only intended his cinematheque to serve as a resource for students of advertising, so he mainly approached business schools and professional training organizations. Well-received by the advertising community and supported by the major agencies, the Jean Marie Boursicot Cinematheque gradually expanded its activities.
Jean Marie nevertheless soon realized that without public or private subsidies, he would have to find new financial resources to ensure the preservation of advertising archives and guarantee the Cinematheque’s survival and independence.
In 1981, he therefore created the very first “Nuit des Publivores®” (in English: “The Night of the Ad Eaters”), called “Friandises”, with two aims: to share his passion and collect the funds necessary for the care and restoration of old films.
In short, the “Night of the Ad Eaters®” became advertising and advertising became the show. The cinema-crazy little boy had become the “guardian of the temple” and the “memory” of the ephemeral world of fashion and creativity.
Established in Switzerland since 2005, for insurance and copyright reasons, the “Jean Marie Boursicot Cinematheque” is now internationally recognized as the greatest existing museum in the global advertising-film sector.
The Cinematheque Jean Marie Boursciot in figures / The Activity, the Media, the Museum – Statistics:
More than 950,000 films, 80 countries.
The annual contribution of the agencies:
750 correspondents across 80 countries, 10,000 to 20,000 new films a year.
General philosophy:
To make the Cinematheque, which receives no subsidies, thrive while enriching its contents.
Partnership with TV stations:
Broadcasting of the Night of the Ad Eaters (Rai 3, Canal +, France 2, TF1, TSR, RTBF)
Various retrospectives:
Illustrations of TV broadcasts, telefilms and feature films
Sale of turnkey shows (MCM, COMEDIE, PARIS PREMIERE, PRO TV Romania, QUATRE SAISONS Quebec, BERLUSCONI Group, TV AZTECA Mexico)
Video publishing:
The Cinematheque produces numerous thematic compilations and documentaries about advertising, with numerous distributors (FOX PATHE EUROPA, POLYGRAM, STUDIOCANAL, UNIVERSAL).
Use by institutions:
The Cinematheque regularly collaborates with Paris’s Pompidou Center, the Cité des Sciences and other museums and institutions, with permanent or temporary exhibits.
In early 2003, the Vienna Technology Museum (Technisches Museum Wien) opened a space dedicated to the Jean Marie Boursicot Cinematheque and the history of film advertisements.
Educational activities:
The Cinematheque collaborates with numerous publishers of academic works, including, notably, HACHETTE EDUCATION.
Jean Marie Boursicot gives numerous lectures in schools and universities in France and abroad.
Picture Research:
Most of the world’s advertising agencies approach the Cinematheque regularly to obtain historic, thematic or sector-based film footage.
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